Austrian National Tourist Office
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Client
Austrian National Tourist Office
From
2021
To
2022
Location
Vienna, Austria
Focus on
Influencer relations
Austria's primary organisation for promoting the country internationally hired us to develop an impactful digital strategy to enhance their above the line activities with a matching digital strategy.
Our idea was to make Austrian hospitality directly tangible for a lot of users by inviting influencers from various key markets and regions to spend a weekend together in Austria. During this weekend, hosted by ex-ski champion Michaela Kirchgasser, the influencers go through a set of fun challenges learning about the alpine spirit in sports, culinary and wellness.
We were planning large scale video productions on three distinctive weekends in up to 5 episodes each, with multiple IGTV and YouTube hero clips in 16:9, teaser clips for Instagram stories and reels in 9:16, daily summary content in 9:16 and dozens of clips for the influencers.
Unfortunately, the video productions had to be postponed due to COVID-19.
https://www.austria.info/en/
Services
Communication concepts
/ Digital frameworks
/ Analysis + Consulting
/ Strategic consulting
/ Visual storytelling
/ Influencer relations
/ Content creation
/ Optimisation for social media + website
/ Creation of thumb-stopping content
/ Commercials
/ Product/Image films
/ Social media clips
/ Community management
/ Analysis + reporting
/ Campaign Management
/ Performance marketing
/ Pixel / Google Analytics
/ Strategic consulting
/ Concepts
/ Social media copy
/ Interviews
/ Post-production
/ Content strategies