Art Basel
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Client
Art Basel
Since
2020
Location
Basel, Switzerland
Focus on
Digital frameworks
We undertook a thorough website analysis for Art Basel. This included a complete analysis of all current traffic and page visitors, user behaviour and target audiences. After examining and analysing the numbers, we compiled a strategic advisory report, including specific measures for optimisations. Our consultation included suggestions to improve user experience and focus on anchoring Art Basel's content marketing within a smooth user interface.
https://www.artbasel.com
Services
Communication concepts
/ Digital frameworks
/ Analysis + Consulting
/ Strategic consulting
/ Strategic consulting + analysis
/ Target group analysis
/ Usability testing
/ User experience design
/ Analysis + reporting
/ Performance marketing
/ Pixel / Google Analytics
/ Strategic consulting
/ Creation of thumb-stopping content