A unique private art initiative, BNKR (by Euroboden), chose our agency to establish a well-planned digitisation effort. Our strategic goal was to enhance the foundation’s reach beyond its physical space.
To achieve this, we developed a strategy that included the production of in-depth exhibition documentation showcasing artworks, curators’ statements, artists, and the space itself. Our productions resulted in a variety of content to cover the entire exhibition duration: hero clips for Instagram TV and Vimeo in 16:9, teasers, interview snippets, and artwork presentations in 9:16 for Instagram reels and stories.
Additionally, we created a knowledge database and developed a representative structure reflecting the space’s central focus on organising its program around multi-year intervals, each led by different curators. This became the centrepiece of the newly designed and relaunched website.
We also enriched the digitisation of the public program with live streams from events across Germany.