BOLD COMMUNITY unites pioneers from across industries worldwide to spark innovation and foster new connections. Developed by the Austrian Federal Economic Chamber, it facilitates dialogue through digital channels and exclusive global events. treat.agency was responsible for creating the name and brand, including the Corporate Identity, branding, and video production.
The BOLD COMMUNITY, a global platform hosted by the Austrian Federal Economic Chamber, connects pioneers and innovators across industries. It fosters collaboration between leaders in research, policymaking, business, and the creative industries. Through digital platforms and exclusive international events, BOLD COMMUNITY promotes dialogue and sparks new connections.
As the lead agency, treat.agency played a pivotal role in developing the brand identity for BOLD COMMUNITY. We created a comprehensive master brand, including naming and branding, and developed a Corporate Identity (CI) that extends across multiple sub-brands such as BOLD MINDS and BOLD EVENTS.
Beyond the branding, treat.agency also designed and produced over 50 custom merchandise items to support the community’s presence at global events. Additionally, we produced more than 40 videos, featuring interviews with key BOLD MINDS and events all around the globe, including Portugal, Singapore, Germany, Finland, and more. A highlight of our collaboration was the “BOLD UnConference,” where treat.agency delivered extensive content, including interviews with participants traveling through multiple Austrian states.
— Development of an umbrella brand, including naming and branding for BOLD COMMUNITY
— Creation of a CI for sub-brands such as BOLD MINDS, BOLD EVENTS, etc.
— Design and production of 50+ merchandise items
— Production of 40+ videos
