treat.agency developed a striking new website for Secession and advised on a digital rebranding that includes a podcast and Instagram presence. The site offers state-of-the-art presentation for exhibitions, features subsites for all artist members, and hosts an extensive archive of artifacts dating back to Secession’s founding in 1897.
Secession’s new website, crafted by treat.agency, marks a transformative step in digital presentation for the artist run institution. Designed with a cutting-edge aesthetic and enhanced functionality, the website not only captures the essence of Secession’s legacy but also supports a comprehensive digital rebranding that includes a fresh podcast and an invigorated Instagram presence. This unified approach broadens Secession’s reach, allowing it to engage with a diverse audience while celebrating its storied history.
The website offers a state-of-the-art experience for presenting current exhibitions, enriched by dedicated subsites for each of Secession’s artist members. These subsites showcase the unique contributions and artistic heritage of each member, highlighting the collective’s impact over the years. treat.agency also integrated an extensive artifact archive, featuring historical pieces dating back to Secession’s founding in 1897, creating a valuable resource for art enthusiasts and researchers alike. Additionally, we collaborated on exhibition landing pages that incorporate AI-powered, dynamically generated texts, enhancing user engagement with innovative content.
— New state-of-the-art website
— Archive integration